More and more people are home baking as they embrace the new shabby-chic trend, according to chef Rosemary Shrager.Ms Shrager, who is a spokesperson for National Baking Week, argued that following the make-do and mend culture that came about as a result of the recession, people are now baking at home more.Home baking does seem to be on the up as it fits so effortlessly into this new shabby-chic trend where instead of the chuck out that chintz its more in with elaborate and vintage, she said.Ms Shrager also claimed that it is not just the desire to embrace everything thrifty that is making people choose to bake their own.She observed that people have become more educated about baking and food in general, including an increased awareness and interest as to where their food comes from and what it contains.Her comments come after Associated British Foods plc, who own the sugar brand Silver Spoon, reported a growth in profit.They claim that sugar sales benefited from increased demand for home baking ingredients.