The cost of lessening the environmental impact of ones home should be incorporated into a balanced budget, a leading industry body has said.British Eco Energy has said that homeowners should weigh up the costs and benefits of carrying out works and making improvements to their home when considering green factors.What you have to do is balance the fine line how close can I get to it on the money Ive got to pay for the material I am going to buy?, a spokesperson said.Recent research by the Energy Saving Trust found that 54 per cent of respondents feel that, regarding residential property, green issues will be more important than fashion or design trends in the future.The Energy Savings Trust is a non-profit organisation run to provide advice and information to the public about increasing energy efficiency at home and at work.It is responsible for the Act on CO2 campaign, which includes a series of television adverts highlighting the need for urgent action against rising levels of rising carbon emissions.