Worldwide food waste disposer leader InSinkErator has revealed its new range of consumer advertising for this summer which includes an emphasis on the companys increasing focus on the steaming hot water taps market. An extensive TV, magazine and online advertising campaign has been launched to demonstrate the technology of both the food waste disposer and the steaming hot water tap. Company products are being featured on the More 4 TV channel and online at Channel 4 OD. Online banner advertising will appear on the Daily Mail and Guardian websites and print adverts will appear in titles including Essential Kitchens, Bedrooms and Bathrooms, House Beautiful, Ideal Home and 25 Beautiful Homes. The key message of the campaign, which focuses on the properties and benefits of both products, is Two fantastic ways to turn on the style in your kitchen. The versatility of InSinkErators WRAS approved* HC3300 steaming hot water tap is attractively illustrated. Ashley Munden, the companys Managing Director, Europe says Our latest advertising campaign gives our food waste disposers and steaming hot water taps great exposure throughout the media and we are confident that it will increase footfall and profits for our retailers.