In-Sink-Erator, a leading manufacturer of food waste organiser products, has claimed that it holds the solution to quick environmental friendliness for busy mums.The firm claimed that its sink waste disposal unit provided an easy way for power-mums to boost their green appeal and bolster their playground bragging rights.Promising to liquify almost all food waste, including small bones and other tough meat leftovers, sink waste disposal units are often seen as an easy alternative to composting and a means of avoiding sending biodegradable materials to landfill.In-Sink-Erator said that using the product would allow mums to hold their own against environmentally-friendly rival parents at school drop-off, meaning that stretching the truth would no longer be necessary.The company said that nothing was worse than those Eco Mums at the school gate who recycle this and reuse that, forcing you to pretend you do the same just to avoid those disapproving glares!.Acknowledging that there would still be pressure to buy organic and stop the children watching so much TV, the company said that sink waste disposers were at least a good start to a cleaner conscience, restoring Yummy Mummy status.