Carron Phoenix has relaunched its Essential Collection with the emphasis on affordability. Renamed the Essential Value Sink Tap Pack Range, the collection is highlighted within a new 8-page brochure. Carron Phoenixs aim is to provide the retailer with a competitive selling tool with compelling products at discounted prices. One main advantage of this Carron Phoenix range is that a sink can be combined with any of the taps in the range for a single fixed price, without the necessity of having to juggle between complicated upgrade options. This allows for wider design flexibility for the consumer and simplicity for the retailer. The product range has been upgraded to meet current market needs with a wider offer in both sinks and taps. There are five sink ranges available offering a choice of 13 models. These are Precision Plus in three stainless steel options, offering superb value for money combined with high performance and durability Zeta in stainless steel, a practical sink with spacious bowls, available in three inset and two undermount options Carisma round bowl in stainless steel Summit 105 and 150 in granite offering large bowls and drainer areas, and Shonelle in two choices, offering a modern interpretation of the classic ceramic sink. The upgraded tap selection offers seven styles, increased from just two previously and, counting different finishes, results in a total choice of 11 options. The choice includes two brand new styles of Pura and Henley the existing Aztec tapand popular sellers of Zeta, Lucida, Alba and the Inca Filter drawn down from the retail offer and which will now only be available on the Essential Value range. The new tap range has been put together as a response to increased market demand for affordability in the 100-150 price range. The companys research shows that the value-conscious consumer has reduced their average tap spend from 200 to 100-150. The taps in the upgraded range fall comfortably within and this bracket. Carron Phoenix Sales and Marketing Director Neil Clark says The Essential offer gives retailers the product quality and assurance of a Carron branded product with the benefits of greater design flexibility, ease of use and great margin opportunities. We have shaped this offer around their needs and are confident that it will give them a strong selling tool more than ever in the current market. View the Carron Phoenix Sink and Carron Phoenix Tap ranges